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IP Australia and National Rugby League to use blockchain technology to fight product counterfeiting

Australia’s premier rugby league, the National Rugby League, together with IP Australia will test an application based on blockchain technology to stop the sale of counterfeit products.

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IP Australia is an agency of the Department of Industry, Innovation and Science that organises and regulates the issuance of intellectual property rights, legislation relating to patents, trade marks, registered designs and plant breeders‘ rights in Australia.

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According to a ZDNet news release, the new application uses blockchain technology to allow trademark owners to link their products to the government registry. It acts as a proof of the authenticity of the products, their origin and helps them control the use of their brand.

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As part of this trial, the NRL will link two of its online stores, NRL Shop and Savvy Supporter, to the platform. In doing so, a „trust badge“ will be attached to each of these websites that will be visual proof to customers that these websites have been verified by IP Australia. Customers will also be able to view trademark information by clicking on that trust badge.

Karen Andrews, Minister for Industry, Science and Technology, said that they can use the application to prevent counterfeiting of products manufactured in Australia. It is „a great example of how new technologies can be applied in very practical ways to grow the economy and create local jobs,“ she added.

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IP Australia’s „Trusted Badge“ initiative is part of the agency’s Smart Trade Mark platform, which they are testing in a number of industries to improve the tracking and tracing of genuine products in order to minimise the sale of Ethereum Code counterfeit goods.

IP Australia is also working with the Indigenous Land and Sea Corporation and the Australian Nuclear Science and Technology Organisation to test the use of its blockchain application.