• Animoca Brands‘ strategic subsidiary has invested in Passion Labs, a Taiwan-based company, to help Japanese companies migrate to Web3.
• Both companies will collaborate in helping Japanese companies create Web3 communities and use Passion Labs‘ technology for KOC analysis.
• Kyoya Okazawa and Keegan Huang are excited about the strategic alliance between Animoca Brands Japan and Passion Labs.
Animoca Brands Japan invests in Passion Labs
Animoca Brands’ strategic subsidiary has invested in Passion Labs, a Taiwan-based company that provides analytics to strengthen luxury and automotive brands in Japan and Asia Pacific. The investment will help both companies collaborate in helping Japanese companies move to Web3 and create Web3 communities.
KOC (Key Opinion Consumer) Analysis
Passion Labs has a proven track record of strengthening luxury and automotive brands by providing analytics to empower their respective communities. Following the investment, Animoca Brands Japan and Passion Labs will continue working together to help Japanese companies develop their Web3 strategies using KOC analysis.
Comments from Co-Founders
Kyoya Okazawa, the Co-founder of Animoca Brands Japan commented: „We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3, where community engagement is critical.“ Keegan Huang, the Co-founder and CEO of Passion Labs shared his excitement about the strategic alliance with Animoca Brands as well.
Web3 for Luxury Brands
Last December, Animoca Brands joined Passion Lab’s founder Keegan Huang and Porsche’s marketing director Daniel Feucht on stage at NFT Taipei to discuss what Web